ACTIONS BY ONLYLYON

It reflects the ambition of the Lyon metropolitan area to assert its difference, its values, its identity, its personality and its uniqueness.

 

 

The strategy aims to make Lyon a recognized European economic force, by capitalizing on its leadership in numerous fields: health, chemicals and environmental industries, urban transport systems, technical textiles and digital entertainment, as well as its historic assets (tourism, history, gastronomy, heritage resources, and more). The strategy leverages Lyon's main forces of attraction:

 

• Become a biotech capital and organize world-level clusters
• Boost the University of Lyon into the Top 30 in Europe
• Continue ambitious urban development with emblematic projects
• Attract and build loyalty among business opinion leaders
• Strengthen the financial and services system to make the city a world-class capital
• Develop the tourist industry.

The new banner is aimed primarily at decision-makers and opinion leaders in large European capitals. But it is also meant to serve as a symbol of local pride and identity, for the people of Lyon who are the first ambassadors of their city and who will make this their very own banner.